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Many times when searching for a specific product or service, web surfers are met with a landing page or gateway instead of a generic homepage for a particular site. A good comparison for a landing page is to think of a person’s home. It is likely that visitors enter into a room that is not a “main” room, but more of a pantry or foyer area. Guests might feel uneasy if they entered directly into, say, the middle of the kitchen or a bedroom. The same goes for a website. A landing page allows visitors to enter through an area that the webmaster has designed to make them feel comfortable, and of course, to heighten the chances that they might buy something. The idea of a landing page is a ploy both to turn surfers into consumers and improve a website’s standing with Google. Webmasters listen up; this seemingly simple idea is a goldmine if used correctly. Make your SEO dreams come true – read on.